I'm new at GA so assume I'm at beginner's level please.
I've a site. www.example.com and want to promote it on GoogleAdwords. Yesterday I set up a GA Campaign at .15 cpc and my site was listed. I found it when doing a G search on the keyword "motherhood".
Today it's not listed with this message.
keyword Inactive for search
Increase quality or bid $7.05 to activate $0.15 0 502 0.0%
Today I did another search on the keyword "keyword" and there's only one GA on the right of the screen. Yesterday there were pages.
Almost all of my keywords which were active and working yesterday at .08 cpc to .15 cpc are now asking a way higher price. My budget won't allow for a 3% conversion rate (to a sale) on clicks at that price. At $7.05 cpc that's $232.65 per sale in GA marketing costs. My product retails at $29.99 covering a marketing budget of just a few dollars each unit.
Does this mean I just can't afford GA as a marketing tool?
Anny ideas for a beginner?
[edited by: eWhisper at 4:58 am (utc) on Feb. 18, 2006]
[edit reason] Please don't use specifics. See TOS. [/edit]
It looks like you just need to do some more tweaking. You may need to narrow your searches down more - by using key word phrases,(such as - "Parental education"). Search for appropriate keyword phrases where there is not a lot of competition - and yet still focuses on your topic. The keyword "motherhood" is a bit too broad of a search word.
What you need to do is imagine you are someone on google looking for the products you are selling. What are some phrases you would type in to try and find them? Try to be specific. If you can keep your keywords specific on the products you are selling, then it will be easier to keep your Click thru rate high and in turn your Cost per click will come down.
Also you may need to test more ads to see which ones bring in the most clicks and get rid of the ones that don't bring in clicks.
I hope this helps - By the way it's a very nice looking page.
