what shall the right landing page look like

improving results once your ads do well

[idolw]

OK, so my ads are doing more or less well now. It is time to set up better landing page now and I was wondering if you could give me some advice.

I made a bit or reading and here are major points about a well converting landing page:
1.Landing page shall be specific – it shall be more a list of the stuff you offer under certain keyword than your general product page where you give directions to certain categories of the products.
2.It shall clearly give possibility to buy advertised products. Sale shall be possible after 1-3 clicks.
3.It shall not have too many links to unrelated stuff on your website – these may cause customer click on them and it is less likely the user buys.

these three points give a certain picture of what a landing page should look like but I believe there are certain details that may make the landing page even better.
Would you mind sharing your thoughts on that?

[mona]

Hi, idolw, it looks like you're on the right track. Have you tried to test different landing pages? Google makes it very easy to test, and it's the best way to learn which pages are converting. Do you have conversion tracking set up?

[idolw]

hi, Mona. yes, I do have conversion tracking active. I know I need to try and test but woulod appreciate anyt ideas on what to test apart from what I wrote above.

[poster_boy]

Conversion tracking is not the same as splash page testing.

Testing is using two different creatives with two different landing pages in the default URL in the same ad group. I just wanted to clarify this. It's a very powerful feature.

On your testing ideas, you are on the right track for sure. The rest are things like - page lay-out (a huge one), colors, how you present a search bar for further refinement, how the price is displayed, how much copy vs. images, what the copy says, etc. Very granular things that are worth testing.

[nathanso]

[google.com...]

Very good info online from G.

[idolw]

Testing is using two different creatives with two different landing pages in the default URL in the same ad group. I just wanted to clarify this. It's a very powerful feature.

thanks for that, poster_boy. that is what I am doing now. why i started this thread is that it is always better to test a better version (including more good ideas) against the existing one.
i believe that although the new one may consist of some mistakes, it may also shorten the path to the well converting landing page.