We're talking small numbers here - say 5-10 clicks a day being generated by AdWords. But my site stats do not show those clicks arriving at the landing page (which is the site homepage). I get the site stats from both the server log and using the Google Urchin tracking code. It's not a case of the Adwords trafic getting lost in the rest, because there isn't and "rest".
When I click on the Google Ad myself (a costly way of testing!), my site page displays OK and it does show up in the site stats.
So what gives? How can a click register on Adwords but not trigger the site stats? Could the clicks be going astray? Could they be phantom clicks being recordrd by Adwords but not actually taking place?
The problem is Adwords claim always more that those you can track (at least that's my case)
In the other hand I started to receive ridiculous high amounts of clicks, obviously faked. In last month got more clicks than 1 whole year year in past.
Most of these are 0:00 lenght.
I reported the issue and expect they give me the money back for those fraudulent clics.
I guess the problem is worst if you pick content network inclusion. Just my 2 cents.