What is your average cost per click price (CPC) today?

a useful thread on google's current pricing

[sore66]

I was reading the Wall St Journal cover story (1/18/06) on how Google is getting into media sales in tv, radio and print and in the middle of the WSJ article, an "analyst" said Google's average click price is 50 cents a click.

So I thought I should post here with a simple question.

What is your current average cost per click (CPC), for all your campaigns combined, today?

Mine is .10 cents...yours is?

[bostonseo]

About the price of a six pack of beer.

[tclcorp]

0.97 cents

[jtara]

.12

[poster_boy]

CPCs vary widely from industry to industry and strategy to strategy. I don't doubt the $0.50 figure... seems like a reasonable average.