1)Finding new words to bid on.
2)Increasing bids to gain higher position
3)lowering bids to increase ROI
4)Writing new ads
5)culling non-performing ads.
6)Testing ROI on content vs. search net. vs. google net
7)other
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IMO, #3 comes closest to describing my current priority.
Was too quick to raise bids during the holiday season to meet as many mininums as I could. Now it looks like I gave Google a permanent price increase.
Optimized sites & ads thinking the quality CTR fairy (that mysterious human or 'bot) would revisit and be impressed, but haven't seen any effect.
I used to be able to tweak position by making changes of a penny or two on a bid, the new system seems to only be impressed by multiples of 10 cents at best.
Fortunately, it doesn't appear that profits have suffered but since it now takes $300.00 a day to bring the same profit that $100.00 used to yield, It's fair to say ROI suffered though.
I've only seen mininum requested bids for inactives of .10, .20, .30, .40, .50, $1.00, $5.00 & $10.00.
For instance, I've never seen .60 or .25, etc.
Anyone else had a different mininum bid to re-activate (besides higher than my examples)?
Kind of annoying when I'd gotten in the habit of maintaining an all-time average bid of 18 cents (;
Israel
