Campaign Limit

campaign and account keyword limit

[Simon_Says]

Happy New Year Everyone!

I have a question about the maximum number of keywords allowed.

I know that an ad group has a limit of 2000 keywords. But is there a limit on the total number of keywords in a campaign?

I seem to have hit a keyword limit for a campaign. Can I split the campaign into two so that I can run more keywords?

Maybe there is also a maximum number of keywords for an account?

Thanks.

[Kings on steeds]

limits, ok, well the limits are somewhat dynamic, for new account they wont just left you spank everyword under the sun into an account, but total mamximus are,

1,000,000 keywords in an account
25 "active" campaigns in an account
100 "active" ad-groups in an account

but as i said your keywords maybe limited on new account, i think to just 100,000 but i can confirm that!

hope this help.

Alan

[Simon_Says]

Thanks Alan

I think our account may have a limit around the 100k you mention. But the account has been active and spending for quite a while.

Maybe we added too many keywords in one go?

How do you increase the limit? Do we need to contact support or will they raise the bar after reviewing our account / new keywords?

Regards
Simon

[thegreatpretender]

25 "active" campaigns in an account

So, if you're promoting say 100 affiliate products, how would you go about this?

[Kings on steeds]

Simon_Says, it is possibul, i added 100,000 keywords in 15 miniuts and google told me i had reached a limit, i spoke to them about 30 mins ago and the are expaning out limit ro 1,000,000, also spend if you are daliy spend is at like $100 and you have like 100,000 keywords google might say, ok enough is enough! so yer talk to google!

thegreatpretender, well you can have 2,500 ad-groups, i shouldnt think you will haveing that many products, but if you do, get an mcc and link 5 or six accounts together, our biggest client here now have 25 account and by the end of this month he will havce close to 50! that is 125,000 adgroups and 5,000 campaigns and a total of 50,000,000 keywords!

[AdWordsAdvisor]

The actual limit per account may vary, depending on how effectively the account has used keywords in the past.

If a limit is hit, one may always request for the limit to be raised. Very briefly, the folks who do the review will be looking for accounts which have used their limit of keywords effectively, and which are not full of 'dead wood'.

It's pretty early in the year (and Happy New Year to you all!) for me to jump on my well-known keyword soapbox, so I'll just say that IMO 100 highly targeted keywords are more valuable than 10,000 random ones. And I'll leave it at that. ;)

AWA

[Kings on steeds]

well that is why we have so many keywords because they are so targted, we have every postcode and every level 2, level 3 town in the uk, in the accounts with a tarted advert, content and link, in each, this is why we have so many accounts, all i can say is thank god for the API!

[AdWordsAdvisor]

Sorry if I gave the impression that my comments were in response to your earlier post, Kings on steeds. (And, yes, it does sound as if the API is very welcome in your case!)

I was actually aiming to address the earlier question from Simon_Says about the max number of keywords per account - since it is not the same 'fixed' amount for all accounts.

Plus I had to get my usual plug for "quality vs. quantity" in there. ;)

Quality and quantity? Fine by me!

AWA

[Kings on steeds]

oh aplogies if it seemd like i was being harsh! there is no need for u to say sorry AWA!

and Quanity And Quality is fine with us aswell, lol!

[sja65]

I have also run into both campaign limits and keyword limits with highly targeted words. The email response from google said to make multiple accounts (first they said to just use non targeted words - after a couple of follow ups they said make more accounts).

My question then is won't this lead to account termination? I'll try very hard not to have anything that would duplicate ads, but with enough ads (and broad matching), it is quite possible to have it happen. I want to be above board and let google know that I'm not trying to spam the system, but with multiple accounts, how can you make sure google knows you are being honest?

[Kings on steeds]

i am not 100% on this, but as long as you make sure the same keyword dose not triger the same advert from two accounts you should be fine!

we use our api to run through all the account which are linked in a mcc and remove add duplicates, a bit like G's find keyword tool but over accounts not campaigns!

hope this helps!

Alan