Adwords conversion tracking--only tracks on an immediate purchase?

Doesn't seem to be working if they buy a few days later

[brizad]

The tracking seems to work OK when someone buys directly after clicking on the AW ad.

But I've noticed that if I get someone on an autoresponder and they come back later and buy, it does not seem to be tracked at all.

I've always assumed that AW tracks by a cookie but maybe that's not correct? If they do use cookies then yes theoretically clients could be deleting their cookies but the odds/stats are against that.

Maybe the conversions are only tracked by JS on a direct click>buy transaction and not a later transaction?

Anyone have any info on this?

[arinick]

Conversions are tracked on that single visit only--- to see return visit conversions that occur during the lifespan of the cookie (I believe it is 30 days), run a report and look at Transactions, this number should be what you are really looking for.

[brizad]

Thanks arinick.

So what you're saying is that conversions are same visit sales and transactions are sales made after the first visit?