Inactive for search

question about increasing bid amount

[zeus661]

Has anyone done a study to find out if it is worth it to increase the bid amount for keywords labeled "inactive for search". I usually bid 5 cents and have some inactive with bid amounts of 50 cents.

What is everyones opinions?

[venrooy]

The answer for this will be different for every individual. For most it's a simple math problem. What is a conversion worth? How many clicks does it take to get to that conversion? Does the amount you make per conversion out weigh the cost of those clicks?

[crimsonblack]

my question is where the heck do they get their numbers for..

they let you start at like 21 cents a click then after 1 or 5 hrs they dactivate and say.. you are going to have to pay 1.00 a click LOL.. like kiss my bottom am I..

where do they get that info from..

or they say change your ad.. So i change my ad.. but they still dont activate it.. so they are lieing lol

[zeus661]

I think they raise the price to eliminate their competition. Anyone know if Google employees can have private adwords accounts?

[jtara]

I don't understand why there is such a popular perception that "they" raise their prices.

It's an auction. You're competitors raise their prices. Not Google.

There are arbitrary initial minimum bids required for "virgin" keywords, which can be pretty steep. That's the only case where "they" are setting a price. But these (usually) quickly evaporate once somebody bids on the keyword and it gets traffic.