After complaining to Google about some MFA sites I had found and then doing it again only sterner I finally received an email mentioning this program which led me to investigate it further. It was then that I discovered that I was wasting about 50% of my advertising money. Since ditching the search partner part of AdWords my traffic is down a little but my profits doubled.
Google should be ashamed of itself for creating a system to defraud publishers with a special brand of MFA site.
Domain parkers are the cockroaches of the Internet.
They serve no useful purpose. They clog the domain system with several X the number of domain names that are actually being used for legitimate purposes. And many get their domains through shady dealings and privileged position. ("test parking", etc.)
It's big money for Google, though. I wonder if Google has the guts to stand up to them?
Wonder if we could get enough people to shut off search network on the same day to send a message to Google?
Though I find the domain-parking mechanism distasteful (even though I still have a few wharehoused domains myself from dot-com days), and I do often see (lots of) garbage clicks through it, I find that this traffic sometimes converts well and gives me the volume that I need in otherwise somewhat specialised campaigns.
If G would give me the ability to turn different parts of the system (eg Content and Search networks) off at particular times of the day (when cetrain low-life is still a-bed!), or when (or from whom) G notes that I get my lowest conversion rates, then I'm sure that the overall performance could be improved.
Rgds
Damon
Psst, AWA, pls note this when you are back!