Can anyone tell me on the average how many sales will result from 100 Adword clicks?
Just post your average observation.
I have an ecommerce website and not getting much sales.
jtara
5:42 pm on Dec 27, 2005 (gmt 0)
I'm sure it is a wide range, which depends on what you are selling, price, competition, etc.
My average for 4Q2005, directing traffic to a large retailer of inexpensive products with targeted ads is 18%.
Nancy99
12:38 am on Dec 28, 2005 (gmt 0)
The typical industry average that I have seen in print and also in my experience is between 2% to 6%. This is more likely the reality. That being said, it really does matter what you are selling and the price. Is your product perceived as a value to the viewer, is your site secure for shopping and give the shopper confidence. Many, many factors at play with e-commerce, not just the CTR.
