Specify your ads to appear in certain page of certain website

How to?

[silverbytes]

I still can't make my ads (site oriented campaigns) to appear in certain page of targeted site.
Can you please tell me the correct syntaxt or procedure?

[Frequent]

Instead of targetting www.example.com you simlpy target www.example.com/whatever/you.want.

Use the exact url as your search term in the site locator tool.

I'm not 100% sure you can target exact pages in this manner (I haven't tried) but you can definately target specific directories.

Freq---

[silverbytes]

That didn't work for me. The site seems not to be available that way. The interesting thing is the site appears in the list to add (but you can't pick an exact url, just www.site.com)

Reading in Google help says site must allow content and not only search results.

However I can't target a determinated page in that site of my interest (and others)

The actual choices seems to be:

1) keyword campaing and perhaps my add shows in some place of that site if it's on content network

2) Site oriented campaing targeting site root. What is bad for sites like directories or wide content sites because your ads will show in pages not so relevant instead those specific pages in site that I want to target.

If somebody have a workaround, very appreciated.

[rbarker]

"bump" Any help here would be great. I'm having the same problem.

[Frequent]

I was just looking into this a little deeper and it does not appear that you can target a specific page. You can, however target specific subdirectories and subdomains which on some sites might be just as good as targeting a single specific page.

Syntax:

example.com/redwidgets

[silverbytes]

When I usually set a site oriented campaing my ads just doesn't show. Someboyd told you must raise your bid (but the idea is not to pay more than I do with regular keywords) does that happen to you?

[ken_b]

First, the publisher has to accept site targeted ads, not all do.

Second, even if they accept targeted ads, my understanding is that those ads would still have to pay better than the regular ads that they are trying to replace.

[Frequent]

Silverbytes,

You will need to raise your bid. I too found this disconcerting but found that conversions are excellent since you can really focus your ads on the audience and section of the site.

The downside I've found is that your audience tends to be pretty finite on most highly targeted sites. Once you have run through the "regulars" conversions really drop. You have to monitor closely.

Freq---

[Frequent]

Oh, and also, there seems to be something at work besides simply what ad will make the publisher more money in the given space.

When I first target a new site I have to bid high to get shown at all, but I can gradually drop the bid.

One site I recently targetted, I had to bid over $7 CPM to get my ads to show. I've gradually brought my bid down to about $3 CPM over 2 weeks. I'm actually getting more impressions at the lower bid.

Freq---

[ken_b]

When I first target a new site I have to bid high to get shown at all, but I can gradually drop the bid.

This apparently works the other way around too. For the last several weeks I've had CPM ads running on most of my pages. These particular ads are all over the net on sites like mine, it seems be a pretty big spend.

The interesting part (to me as a publisher anyhow) is that the day they started running my eCPM took a big leap up and since then it's gradually more than doubled again.

So apparently you might get in low and be forced to raise your bid as time goes on in order to stay on the site, at least in some cases.

[Frequent]

Very true ken_b.

Lucky for me, so far I've only had to decrease my bids. With the changes underway this week I'm guessing I'll have to start raising them sooner rather than later.

Freq---