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Min Bids - Newbie Question

         

petachok

1:34 pm on Dec 15, 2005 (gmt 0)

10+ Year Member



Hello,
To me Adwords is new ground so here is my question. I joined clickbank in hopes of advertising one of their product. I did keyword research and for my targetted words, very few PPC (0-4) ads showed up on google. So then I joined adwords but to my surprise the minimum bid for my targetted keywords was $6+. That's not even close to what I am willing to spend (0.13 max).

Does it have something to do with the fact that quality score is affected by the affiliate link that links to clickbank first and then redirects to the actual site? Or am I missing something else.

BTW, I opened another campaign promoting a different site, (not through clickbank), and the price for the same keywords was around $0.13. So I tried to trick google and switched the ad for that campaign to the ad that I was previously trying to promote. It worked great for several hours, but then once again the ads got disabled and the min bid price was converted to $6+ to reactivate.

Help would be appreciated,

Thanks

jtara

11:53 pm on Dec 16, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



What kind of CTR are you getting?

On a new ad, Google assigns the average CTR to your ad. That is, they compute the average CTR for all advertisers, and use that for your ad.

If your ad is better than others, this can be a bit frustrating, as you will get fewer impressions, lower position, and higher price that you "ought" to - at first. Over time, this will correct itself.

conversely, if your ad performs poorly, you get an initial boost because your poor-performing ad is initially given the average CTR. Once you have enough impressions to be statistically significant, Google starts using the real CTR, and your position will drop, impressions will drop, and price will rise.

Adwords is a bit of more slow-motion process than most people expect. You have to watch trends over a period of time. If your position moves up and price moves down, you're doing something right. If the opposite occurs, you need to find out what you are doing wrong.

The DIRECTION of your price and position movement are the most important indicator of how well your ads are working. Don't expect an instant read. Throw it out there, give it some time (I'd say 2 weeks) and see if things are going in a favorible or unfavorible direction. If unfavorible, there's a 90+% chance that there's a good reason for it, and isn't just some system glitch or evil Google out to get you.

petachok

5:17 am on Dec 17, 2005 (gmt 0)

10+ Year Member



How can I even consider trying putting up my ad for $6 bucks per click? That's just insane. I would be willing to try to put it up for say .25 to see if the price drops, but 6 bucks is going overboard.

Sweezely

10:08 am on Dec 19, 2005 (gmt 0)

10+ Year Member



This is the problem. In theory, if you leave the ad running at $6 then it will accrue clicks and impressions and will eventually have the minimum bid lowered to something reasonable. Eventually. Problem is, in the real world you can't afford this, especially if it's quite a high volume keyword and a low ROI. Deleting the keyword and then re-adding it can sometimes speed things up, but at the moment the only way to get a keyword like that to run on a new ad is to bite the bullet or just forget about it.