Ive recently started an Adwords and Overture campaign and was
hoping I could get some advice from fellow marketers who are
running similar campaigns.
Im interested in hearing from people who are running LARGE
campaigns with over 500 keywords.
The problem Im having is that when you begin to have large numbers
of keywords you are bidding on the management of the campaign begins
to get really unweildy. I currently have 2500 keywords im bidding on.
Basically lets take Adwords as an example, you can import up to 2k keywords per Adgroup. So what I did was create three 2k keyword adgroups for each type of keyword type (exact,phrase,broad) . This makes for a very long page but has the upshot of only having to load
it once to get a view of everything.
Now that the campaign has been running for some time I am starting to compile the new keyword data that my stats program is picking up and adding them to the campaign as well. Thats where the difficulty really starts. With google its not such a big deal because if you data happens to have duplicates with previous data then it simply splits the traffic and routes it to the duplicates evenly. But eventually you end up having many many essentially duplicate campaigns with the large majority of the keywords duplicating.
With Overture this problem is compounded by the fact that im not really sure how they handle duplicates and I dont want to screw up listings I allready have approved by subjecting them to further scrutiny during a duplicate review if i submit them.
What Im curious about is if any other Warriors are bidders on large quantities of keywords that they update with new keywords on a monthly basis and how you go about keeping it all under control. What systems or techniques have you set up that allows you to make this an efficient process.
Please dont post with links to bidtracking software/pay per click ebooks and the like unless you actually use it and it applies to my question. Likewise please dont reply unless you actually are managing a large keyword bidding campaign.
Thanks,
Travis U.
please don't post..
Likewise please don't reply..
picky... picky... :)
Let's see if I have got it right -
- You have a gazillion keywords in three adgroups, all loading in a single page (since they are NOT in different campaigns).
- The existing keywords are unique. There are no duplicates here.
- However, your website stats package is picking up new keywords and you want to add these keywords - but do not want duplicates.
Why don't you just do a Edit->Find (on this Page) in your IE browser window for the new keyword(s) before adding it? Am I missing something here?
On a related note -
what I did was create three 2000 keyword adgroups
That's two zeroes too many, IMHO. You are not utilizing the power of adgroups by plugging in 2000 keywords into them. Just go through some of the old posts in this forum.
Also, you can immediately prune the list of keywords you have. Are all 6000 keywords collecting impressions? Check the ALL TIME stats for the keywords and get rid of those that haven't collected more than 10 - 50 impressions per week. I bet atleast 50% of the keywords in your list would have collected zero impressions.
>Why don't you just do a Edit->Find (on this Page) in your >IE browser window for the new keyword(s) before adding >it? Am I missing something here?
Im not sure what you mean?
Basically my stats program does not export the list I have to rip it out of the html. At the end of the month I go through and pull all the new keywords out and compile a list. It would be nice if I could run some sort of purge so that I was not just putting in a majority of duplicates into adwords. This is doubly important with Overture as when you submit a duplicate you are asking them for a modify and review, which I definately want to avoid.
Im not a wiz with excel or I would create some kind of thing in which you enter the old list in one column and the new list in another and presto it spits out a just the new ones not added yet for Adwords. This could be run again with Overture.
Or even better still...one column for old keywords for google and one column for Overture and the same for the new and a two results columns. Something along those lines.
As to your having too many keywords comment. Its a fact that 25% or keywords entered into the search engines have never been entered in that exact way before, so undoubtedly I will have keywords that never get hits again. But the reason I get the traffic I do is that 25% of the new ones end up getting 2 or 3 clickthroughs a month and I have hundreds of those. It ads up and I get very high placement because other users are lazy and dont make the effort. So I get the added benefit of branding due to covering so many permutations of a core keyword with little competition around me.
It just the system to make it efficient is not something ive worked out yet. Thats why I posted to see if there were others who were managing large lists who had solved this problem.
Thanks again for the reply,
Travis U.
