Content Bidding Within A Campaign

[Oshburg]

I just want to test the new content bidding in one of my adgroups; however, I do not want the rest of the campaign to be on the content network. Any suggestions on the best way to go about this?

[inasisi]

Turn on Content Network and Content Bids. Then bid 0.01 for all Ad groups other than the one you really want to test Content Network. It doesn't exactly stop Content Network for other ad groups but it is close.

[Oshburg]

That was what I first did. However, the site gets tons of traffic as it is a very popular and quite general. This results in tons of clicks that don't seem to convert. The one adgroup that I want to try content network on is very targeted and would work fine for content bidding. Any other suggestions?

[inasisi]

The only other work around might be to create a separate campaign and manually copy over all the keywords and ads from the one ad group that you want.

[ronmcd]

Only way to do it would be leave things exactly as they are (with content OFF) and recreate that one ad group in a new campaign. Try turning your search cpc down to 0.01 in this new campaign. That way the search traffic should keep coming through your original campaign which has the better click history and higher cpc, but content through the new one.

[Oshburg]

Will creating a new campaign negate my Click Through History? As of right now I enjoy a relatively good CTR for the adgroup I want to enable content bidding for.

[ronmcd]

For the new campaign it will, thats why I say duplicate the ad group in both campaigns. The current search only campaign will have good history and so will continue to do well, but the new content only campaign wont have history but shouldnt affect your original negatively as long as its cpc is much lower than the original, and search is switched off. Thats the only way I can see to do it.

This is what people used to have to do to have seperate cpc for content and search, split into 2 campaigns. The google.com and search traffic will continue to flow through the original campaign because of its good history and high cpc, only content should ever appear in the new campaign because of the low cpc and no history.

But changing anything in adwords is risky, so you'll need to decide if its worth the risk testing.