Trademark Issues

[dane120]

Am i right in thinking that keywords can not be trademarked, however should you include a trademarked word in your ad copy Google will not allow your advert to be displayed?

For example:

Trademark widgets for sale
Free Trademark widgets Online
Contact us online Here

I presume this ad would not display as it is using trademarked words in the copy? However would the following advert display, using no trademarked words in the copy?

Blue widgets for sale
Free Blue widgets Online
Contact us online Here

[Kings on steeds]

Google Say:

irstly, the only way to be sure that your ad should appear for a particular search query is to include that search query as a keyword in your account. In the case of keywords that include trademark terms that are monitored by Google, such as 'eBay' for example, these will not generate impressions or clicks in the AdWords system. For broad matched keywords, the system views all variations of the keywords under the same performance guidelines as all other keywords in the AdWords system. 'EBay Motors' is a variation of your keyword 'Motors'. However, as 'eBay' is a keyword term that is monitored by Google for trademark purposes, no variations that include the term 'eBay' should ever trigger ads. The same is true for all trademarks that we monitor, with some variations depending on the wishes of the trademark owner. For this reason, your ads will not appear for the variation 'eBay motors'.

i hope this helps

[dane120]

Thats great, thanks for the help.