"the AdWords Discounter will charge you the lowest CPC you can be charged while still maintaining your position for each keyword."
I am finding this to be no longer true. I regularly drop my max cpc and remain in the #1 position and pay less per click than before.
How could this happen? Has anyone else experienced this?
Rob.
It's stupid that it effects people in the way you describe (especially as many people assume it still works the old way). However, I've seen positive results from this too (3c clicks). We have to accept that things change, and not always for the best.