What countries do you target?

[venrooy]

I know that sometimes it depends on what you are selling - But in general is it better to target only certain countries? Or do you get more conversions by targeting all countries?

[AdWordsAdvisor]

Venrooy, there is really no "right" answer to this question.

It really does depend on a large number of factors - such what you sell, where your natural audience is, where you're able or willing to ship (assuming a physical product, that is), in what language(s) you are able to write great ads, in what languages(s) your site is written, and on and on.

I'm guessing you could ask 50 advertisers this question and get 75 different answers, with most revolving around the central truth of "It depends". ;)

AWA