Separate Bids for Search Network and Content Network

Google now allows you to place a separate bid for each distribution network

[growingdigital]

Advertisers complained and Google listened. You can now have separate bids for the Search Network and the Content Network. Login to your AdWords account to see the changes.

This may finally make it feasible for some advertisers to place ads in the Content Network again.

Couldn't find the press release, but here's a support article on the change:

[adwords.google.com...]

P.S. Can a mod edit the spelling of 'seperate' in the title of this post for me?

[martingale]

It also makes it feasible for some advertisers to drop the bottom out of their bids on the content network.