My clicks went to zero

[La_Valette]

Well I had this adgroup which has averaged 150 or so clicks a day like clockwork for the last 3 or 4 months. Yesterday 6 clicks (and correspondingly low number of impressions). Today zero. What's going on?

The CTR stayed the same as far as I can see. In other words, both impressions and clicks went down together. The problem is that the ads stopped showing. Why, I have no idea. Anyone have any?

[mcavill]

try the diagnostics link in the tools section.

type the query you would expect to see your ad appear on, copy the URL, paste it into the 2nd box of the diagnostic tool and it'll tell you.

I've experienced a few issues like that: my display url was too similar to another ad the was "ranked" higher than me, my daily budget / CPC needed to be tweaked, etc

HTH

[La_Valette]

Fascinating. I've tried it and it claims: "A trademarked term is preventing your ad from showing." But the ad isn't disapproved or anything - it appears active and normal from within the adgroup screen. What's going on? I thought that ads not running for TM reasons would be taken offline as disapproved and an email notification sent.

(Besides, it's been running for several months without problems.)