1. there is inconsistent messaging between your site and ad copy (ex....claims in your ad dont match your site's content)
2. there is something inherently wrong with the way you are presenting your products on your site.
3. shoppers don't feel safe making a purchase from your. Are you using SSL, do you have a phone #, etc.
Landing page is also very nice. because we have spent much time to create a good landing page. We have Got good votes for our landing page.
Product is a good one only. because on offline we have got many offers for that. With same Landing page, Same site, same adtitle, low daily budget 6 months befor we have got good revenue. but i has changed suddenly. i dont why this unwanted change.
We have not asked any secured things from the visitors. we are filling our form. It contains only the General question. Additionally we are asking their mail id's. thats all.
We are correctly targeting our ads by selecting only our Region. Our redion is Washington. but where the thing is wrong? I am simply collapsed.
May be the Publishers displaying our ads in wrong location. But i cant tell that correctly. Because Under my ad Washington there. so, i cant tell that.
Help me to Solve my problem soon. Because it is affecting my sale very much. thanks
I think you should reconsider a few points.
1) Just because you are getting a good number of clicks this does not make your ad copy good unless you are also getting good conversions.
For instance, if I write an ad targeting blue widgets and in the ad copy say "Buy 1 widget get 1 FREE!" it will surely generate a lot of clicks. However, if when your visitor gets to your site you only have the unpopular green widgets you will get very few conversions.
This is not good ad copy obviously.
2) Just because you think your landing page is good doesn't mean it is. If it doesn't convert visitors into buyers it is not good. It doesn't matter how pretty or informative it is.
3) If your product is good and it suddenly stopped selling there is obviously a problem you aren't seeing. I know nothing about your product, clearly, so I don't know if you are the manufacturer, a reseller, an affiliate, etc.
If you are the manufacturer...has new competition entered the market with a better offer that you aren't aware of? Has the product or your company gotten some negative press recently?
If you are a reseller or affiliate...is there a newer model out or coming out that people may be waiting for?
Regardless of your situation, is there some problem you are missing with your site? Expired SSL certificate? Is your shopping cart (or form or whatever) broken? Have you tried sending a purchase through yourself? Have you tried from a remote location? Regarding your ads, have you recently move to the number 1 position? (This will get lots of curiosity clickers.)
Just a few thoughts...
Freq---