Inactive keywords and CTR

[Dutch_Harry]

Hey there

I have a campain going and i am new at this my question is when keywords are inactive, does that do anything with your CTR?

Is it better to delete those keywords or can i just keep them there?

Thanks

[Tropical Island]

If the keywords are inactive they will not affect CTR.

Deleting them won't help as the history of the terms is stored.

[Dutch_Harry]

Thanks for the awnser