is it just me, or content converts

[sunnydiv]

in my adwords i experiance less conversions from search clicks, and almost 20 times more from content

does this happen to everyone or rare cases

[DamonHD]

Hi,

I *usually* get similar conversion % and cost for content as for search.

Rgds

Damon

[Tropical Island]

Our content coverage has been doing very well at reasonable prices.

[sullen]

Much higher conversion from content clicks on one site I work on, higher search conversion on another. It depends on the topic.