I've only been at it for a short time, but I'm noticing a much larger ROI on the weekend - FRI, SAT, SUN. More conversions on these days.
Today has been one of my worst days yet. I'm not sure why just yet - If it has something to do with the new Content bidding - or if there is something wrong with my website.
My Clicks, and CTR is the same as usual,but my Conversions have gone from 10 to 12 a day, to just one so far today. Seems weird to me.
I have days where my best keyword will only bring in 1 lead, and other days it will bring in 16. You should check that everything is working on your end. If it is it could be one of two things:
1.) just that kind of a day
2.) something happened in the media (again depends on your product)