AdWords Changes - No Announcment

Nice Changes for a change - you were not told?

[jbgilbert]

November 16, 2005 -- there were some signigicant changes to AdWords and I (we) personally like these changes -- unlike some I have seen).

Why do these type changes roll out with no fanfare or announcement?

You can pick: Deliver to Google Search, Google Search Network Partners, Content Match -- ANY COMBINATION YOU WANT!

Separate Content Match bids! Great!
(it's at the adgroup, not keyword, level as it has to be)

New reporting mechanism -- not sure about this one yet, but it appears to have same potential as custom reports but may be eaiser to use.

[inasisi]

You can pick: Deliver to Google Search, Google Search Network Partners, Content Match -- ANY COMBINATION YOU WANT!

Actually you need to have Google Search if you need the search network.

AWA, any idea when the formal announcement will be out or do we have to fiddle around to find the changes?

[jbgilbert]

Actually you need to have Google Search if you need the search network.

I do think you are correct... missed that.

When will they announce?
Many changes have hit AdWords that were never announced -- it just surprizes me that this one (which "appears" to be very advertiser friendly) was not announced.

[Kiska]

Google Analytics is free too!

Check it out: [google.com...]

[elsewhen]

i think google intends this to be a soft rollout. they dont want a flood of advertisers to come in all at once and make massive tweaks to the system. i dont have any problem with it.

[Robsp]

Adwords changes are almost always this way. Very seldom stuff is preannounced. This is "for competitive reasons" according to various sources. Which I think is nonsense as Microsoft and Yahoo know what they are up to anyway. I'd like more upfront info to the ones that are bring in the revenue, the advertisers.

[HitProf]

These are some realy nice changes! Especially the login time out which has gone and the (google) search on/off switch.

I still like to see an official announcement with all changes pointed out so we don't have to check out the whole system for what has been changes this time. (Nice timing, with half the client base running around in Vegas) :)

For me it is unclear if we can switch Google search off and still have the partner search network on. The indent suggests no, the checkmark seems to say yes. AWA?