Keyword disabled after 173 impressions.

Adwords team replies to question.

[ThomasAJ]

I used a keyword a few days back and it was disabled after a 1000 or so impressions. I set up another Ad Group within the same Campaign, rewrote the ad copy, reused some keywords, added others.

One of the keywords got 173 impressions and was disabled.

I emailed support and got this reply.

"Please note, if you re-use a disabled keyword, you may notice that it is disabled before reaching 1,000 impressions. This is because our system recognizes that this word has not performed well for you in the past.
Therefore, our system is more rigorous in its evaluation of that keyword."

WOW! I thought one of the KEY techniques of adverstising and adwords was to try again with new ad copy.

Is that not the case with Adwords? Am I missing something?

[webdiversity]

The sysstem is designed for you not to be able to pull a flanker.

If you have to re-do it's better to open a new account and start again, preferably with a different URL

[ThomasAJ]

"pull a flanker"

How do you arrive at that statement webdiversity?

Is writing new copy considered scamming? Now I'm totally confused. Perhaps my post was ambiguous?

Let me restate.

I sell "widgets" so I target keywords:
widgets
widget
[widget]
[widgets]

My copy is:
Get your widgets here
I have the best
at a great price.

So the copy sucks and KWs get disabled.

I create a new Ad Group (as the statistics won't get jumbled up with failed Group - IS THIS WHERE THE "SCAM" LIES?)

This time I target keywords:
widgets
widget
[widget]
[widgets]
blue widgets
yellow widgets

My copy is:
Different Line 1
Different Line 2
Different Line 3

widgets is disabled after 173 impressions.

So what am I doing wrong?

Must I have new copy ONLY in the SAME AD GROUP?

[skibum]

The keyword disabling seems really wacky at times. Sometimes it will let an ad run for tens of thousands of impressions at a CTR of .4% and other times it will yank an ad after 173 or some other number way under 1000, sometimes even if the ad has a CTR of better than 0.5%

Can't quite figure out how the system decides what to let slide and what to yank.

[killroy]

As far as I can tell the minimum CTR depends on your position, so try biddign less and gettign a 4-6 position so you can get by with a low CTR. then work on improving CTR via ad copy and ceyword targeting, and once your above 1% bid more again.

This worked great for me, and by simply fine tuning keywords I could make my CTR go any where I like.

SN

[ThomasAJ]

killroy, I'm trying to improve CTR by improved ad copy and keyword targeting but I am really concerned about what Webdiversity said regarding pulling a flanker.

You see everybody says "improve CTR by improved ad copy and keyword targeting" but nobody reveals the mechanics and I don't want to get penalized by doing it incorrectly.

By mechanics I mean as per my example in prior post.

Is it a trade secret that is worked out by experienced Adworders and kept close to their chests? That's fine, just please say so you experienced ones, and I will go off and experiment (which I would do anyway) I just don't want to be viewed by the Adwords team as a 'scammer'.

Can somebody please look at my prior post and tell me if I'm on the right track or not.

[killroy]

WEll, let's put it that way, I've only been doing this for 3 days, and, while I've run 6 different ads in the adgroups, and everyday I remove the worst performer and add a new one, the real CTR changes I got form keyword finetuneine (i.e. neegatives) And that I did from one minute to the enxt pretty much, independent of ad copy.

SN