Something new? Content bids

if you haven't seen this it changes Adsense relationships

[howiejs]

Not sure if this is new -- but first time I have seen it . . .

I think it changes who advertisers work with publishers on the Adsense site -----

*** What do Advertisers think?

I am also starting a thread to hear from the Publisher point of view

"What are content bids?"

Content bids let AdWords advertisers set one price when their ads run on search sites and a separate price when their ads run on content sites. If you find that you receive better business leads or a higher ROI from ads on content sites than on search sites (or vice versa), you can now bid more for one kind of site and less for the other. Content bids let you set the prices that are best for your own business.

You can set content bids for any campaign running on content sites in the Google Network. Content bids are set on the Ad Group level within each campaign."

[toddb]

this is a great idea. It will open up content bidding more. I am reluctant to pay the same for a click on example.com that I pay on google.com when exmalpe.com has less good traffic.

[jimbeetle]

Wow! G sure went out of its way to hide this. I haven't played with it yet, but for those who want to check it out the setting is on the 'Edit Campaign Settings' page.

[Syzygy]

Just seen the Content Bid facility and came here for news - I'd presumed it had been in effect for a while and had just passed me by!

The idea is sound - and overdue. Since 'the change' Content has been proving uneconomical to use. Hopefully in a few days time I'll start to feel the benefit of it. Hurrah!

Syzygy

[limitup]

Doesn't everyone and their brother know how to do this already? ... just set-up a separate campaign for content network and set the bids however you want. People have been doing this for, um, years?

[briggidere]

limitup,

it sounds simple, but maybe it was too simple for many pople to think of. some of the best things are the most simple thngs to do.

[cline]

Discussion already started on this topic at [webmasterworld.com...]