As far as I can tell, when a website owner sets up a new Adwords account, in actual fact the old account is resurected (e.g. the one we set up). The problem with this is that they can see all of our original work.
The value of our service is the special knowledge. We will not engage in a situation where we are forced to give that knowledge to a competitor. Its like programming source code, 'you can buy our software but not the source code'.
We asked Google weeks ago if an account can be closed by us and not re-opened by our customer, and they have not replied. The only solution I can find is to setup a copy website for an Adwords campaign, but thats a bit painful.
The only way to maintain complete control would be to use your own adwords account to handle the clients advertising which is obviously impractical if you have more than one client targetting the same keywords. You would also have to bill the client and pay Adwords yourself, another risk that's not practical.
My suggestion would be to make your money on the setup so you can afford to loose management. Also, don't break out all your tools until they've signed a multi-year contract.
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Assuming you are managing the customers account via MCC they can shut off your access with a simple click with no notice..No, we set the account up. If they have an account we would only start work if they stop their campaign first.
...delete all the adgroups and then delete all the campaigns and they should not be able to resurrect the infoYou can't, deleted campaigns still show up, and you can create historical reports in Adwords e.g. details for last April, which will show performance by keyword...
make your money on the setupWe demonstrate our confidence by: having no setup cost, no fixed cost, no monthly cost... Only a fee for confirmed sales that our campaign created.
Am I correct that their is no way to delete an account forever? e.g. if we create a new Adwords account for example.com, then close it, then the owner of example.com asks our competitor to run an account for that site; I believe Google resurect the original account.
1.) Their is no way to delete an account forever?
2.) If you open an account after one was closed (for the same domain) it WILL be the same old one restored?
3.) You can't delete campaigns or keywords because historical stats in Adwords reveal them?
4.) The above means our competitors can have our knowledge? (if we run an account for a company, then another agency take over from us).
Or am I missing something? Google have not replied to our questions.
If YOU setup the account, not your client, then they are not in control of it: you are. You are the adwords customer, not them, even if you have this account as a "client" within your own MMC account. They are YOUR accounts.
Different if the client sets it up themselves and allows you or any other consultant to acces it. In that case yes, they could allow access to someone else.
2.) If you open an account after one was closed (for the same domain) it WILL be the same old one restored?
You see Im not sure its actually linked to a domain, its just an account. I dont see how you could resurrect an account for a domain.
If WE create a new Adwords account for example.com, then close it, then the owner of example.com asks our competitor to run an Adwords account for that site; I believe Google resurect the original account.
ie I believe its all about the domain that an account points to not who set it up.
If the account for example.com was closed last spring, then ABC Ltd decide to use another agent (or do it on their own), either way an account needs to be opened for the domain example.com. I believe in this case Google ask for an email from example.com to confirm this - which of course is no problem because its their domain. However the special work in the Adwords account that we setup was our specialist work, which we would not like to give away to others.
Can anyone confirm that Adwords data (accounts) is stored on a domain basis? Meaning old accounts (data) will be resurected in future.
As adwords doesnt differenciate between affiliates and merchants they will not in any way link an account to a domain.
Thats how I see it.
If the account was created on an email address that you control and it was your billing address no-one should be able to recreate the account and access the data.
If they used the target url as the account base they'd have hundreds of affiliates sharing info. Even if they used the email base URL there'd be hundreds or thousands of AOL, gmail, etc. account holders sharing adwords history.
My opinion is that it is probably based on the exact email address OR more likely, the credit card billing address that was associated with the account.
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A customer asks us to setup and manage an Adwords account. Sometime later they may want to run Adwords on their own, or ask another company to run it (i.e. our competitor). At which point we want to close the account so they can setup a new one.
As far as I can tell, when a website owner sets up a new Adwords account, in actual fact the old account is resurected (e.g. the one we set up). The problem with this is that they can see all of our original work.
Kapow, I'm not able to tell if you're describing a hypothetical situation or an actual situation. I'd guess strongly on the side of hypothetical, however.
If it is a hypothetical situation, I can't really picture how a closed account could be "resurrected" by someone uninvolved with the original. The closest thing to it might be if someone else tried to open an account with the exact same email address, they might get a message saying that the email address already belongs to an existing account. However, they'd have no access to the account without the correct password. (Also, as the account owner you could simply change the email address associated with the account.)
On the other hand, if you're describing an actual situation, then it would be best to contact AdWords support, and have them look at everything in detail.
In any case, in more than three years with AdWords, I've never heard of this occurring and I've worked with many thousands of advertisers who've described just about every nuanced situation you could imagine.
AWA
