Image ads?

does anyone use image ads

[venrooy]

Does anyone here use image ads? And if so - How well do they work for you? Do you get a good CTR?

Thanks

[silverbytes]

I do. They are awfull and don't drive me any traffic.

[arinick]

It definitely depends on what and where you are advertising.

Like all ads in the content network, Image ads tend to get a lower CTR than search. But, if you are looking to do a branding campaign, there are very few sources of such low CPM placements. And, if your offer is appealing and compelling, it can certainly be effective.

[Eurydice]

We've tried them for a number of clients. The ads must look professional. Good photography, photo of the product, etc. Some clients get good conversion. It depends on the product, etc.

[eWhisper]

I've had good luck in certain sectors, and bad in others.

Often it goes toward campaign goals. If you are introducing a new product, it's often hard to use straight search and there isn't search demand yet.

Using ancillary and benefit keywords on image ads can really help a new product launch.

[venrooy]

Thanks for the replies - I may have to try it out, if the right product comes along.