Google Testing Print Ads in Chicago Newspaper (Offline)

[VinnyL]

I just received word that Google will be using a select number of advertisers to begin testing the distribution of Adwords into a Chicago newspaper's print edition. The advertisers can opt in, at no extra charge, to be included in a print edition of the paper.

This is an interesting move, as it will allow Google to gain exposure in local press, and perhaps prompt more small, local business to start using Local Search.

I'm willing to bet that Yahoo does something similar within the next 30 days, as a counter move.

Vinny Lingham

[ogletree]

They have already done some offline advertising.

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