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Does Google A/B test us?

... your opinion

         

glcbiz

9:50 pm on Nov 5, 2005 (gmt 0)

10+ Year Member



I know that we all A/B test our Adword ads (at least i hope you do). But, it seems that different Adwords users can often have different axperiences with using adwords such as having different minimum bids for some obscure keyword, etc.

So it raises my question, does Google A/B test us as Adwords or Adsense users. For instance, do they send "A" users to different systems and algorythms and compare it with "B" users - continuously weeding out the "less profitable" algorythm?

It would make sense to do that since it would tell them what works best and what doesn't work so well. After all, They are in the Advertising business.

If they do A/B test us, can they really do that - legally or morally? (I know - "morals"..."google"?)

Just curious what everyone's thoughts are. I don't want the google mafia knocking on my door or anything.

jimbeetle

10:13 pm on Nov 5, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



If they do A/B test us, can they really do that - legally or morally?

Why not? What would be legally or morally ambiguous?

glcbiz

10:33 pm on Nov 5, 2005 (gmt 0)

10+ Year Member



I'm not sure if I've formed an opinion on the lagal or moral issue yet. But if I were to say that it wasn't a very moral thing to do, I guess my arguement would be that, supposing they are A/B testing us, they are taking two people that signed up for the same service and offering 2 different payouts, 2 different sets of rules to play by, 2 different standards to be held to, and 2 different prices to pay for service.

On the other hand, they are in business to make money and provide optimal service to it's search engine users. Like i said I don't think I have an opinion yet.

AdWordsAdvisor

10:08 pm on Nov 8, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



... it seems that different Adwords users can often have different axperiences with using adwords such as having different minimum bids for some obscure keyword...

This is true. The minimum bid for a keyword is entirely dependent on how it is used in an advertisers account, and it is normal behavior for it to vary from account to account. To put it another way, one advertiser's minimum bid is not related in any way to another advertiser's minimum bid for the same keyword.

Quoting from the AdWords Help Center:

What's the lowest amount I can pay per click?

This depends on your keyword's Quality Score, which is determined by your keyword's clickthrough rate (CTR), relevance of ad text, historical keyword performance, and other relevancy factors. The higher the Quality Score, the lower the minimum bid and price you'll pay when someone clicks on your ad. In some cases, you can even pay as little as your currency's smallest denomination (for example, 1 cent in USD) if you have a very high Quality Score. So you should aim for the highest quality keywords, ads, and campaigns possible to drive down your advertising costs.

does Google A/B test us as Adwords or Adsense users. For instance, do they send "A" users to different systems and algorythms and compare it with "B" users - continuously weeding out the "less profitable" algorythm?

Nope.

AWA

DamonHD

11:54 am on Nov 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi AWA,

Nope.

None of this whitewash and hedging, just say what you mean! B^>

(After all, Google has just been listed with several other targets-of-the-hard-of-thinking on another thread as a global conspiracy of evil, so you MUST be hiding something!)

Rgds

Damon

AdWordsAdvisor

3:57 pm on Nov 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



None of this whitewash and hedging, just say what you mean! B^>

DamonHD, you crack me up! ;)

AWA