Does Google change the ad text?

[eskipii]

Hi all,

The ads we have been showing without change since the first day of Adwords now display a different ad text.

Does Google do this to other accounts?

I went to the account admin and all the text there is the same as always, but when the ads displayed in the results are something complete different.

Any ideas?

[eWhisper]

It sounds like those aren't your ads displaying.

Are there affiliates bidding on the same keywords, and thus their ads are showing instead of yours?

If you use a unique tracking URL in the ad, then you could look at the displaying ads properties to see if maybe it's a different bidder for that URL on that keyword.

[eskipii]

I justed checked the url and it is an affiliate.

So if an affiliate out bids us, then our ad does not display?

[ronmcd]

Yes, if you allow affiliates to bid on adwords this can happen. Google dont differenciate between the affiliate and the merchant, only one ad can show for a single domain for a single keyword.

[AdWordsAdvisor]

Does Google change the ad text?

Just in case anyone was wondering, the answer to the question posed in this thread's title is "no". ;)

AWR

[briggidere]

could i ask a question just for clarification.

we have our site www.wigets.com and we have a 2 affiliates that direct people straight to our domain.
If all are doing adwords on the same keyword, does this means only 1 of the ads will appear, meaning that your ad may only show 1/3 of the time?
Or does the higest performing ad always get the position?

Can anyone shed the light for me please.

[arran]

Or does the higest performing ad always get the position?

Yes.

[briggidere]

thanks arran,

so, to run an affiliate scheme where both the merchant and the affiliate can use adwords, the affiliate must use a separate domain and adwords account and then feed the traffic/sales from there.

[arran]

Correct.

Or of course, if you're the merchant, you can instruct affiliates not to bid on certain phrases.

[eWhisper]

FYI -

Here's information about the change that tool place in January of this year:

AdWords newsletter: [adwords.google.com...]
AdWords Affiliate Policy: [adwords.google.com...]

Lots of WebmasterWorld Threads [google.com]

[briggidere]

magic,

thanks guys for the info. much appreciated.

briggidere

[ska_demon]

Google dont differenciate between the affiliate and the merchant, only one ad can show for a single domain for a single keyword.

I was under the impression that google would show the merchant ad + 1 affiliate.

This only works if the tracking URL is different to the merchant URL which it quite often is. So you can't have 2 affiliates with the same tracking URL listed for the same keyword.

Ska

[ronmcd]

ska

google dont actually know who the merchant or the affiliate are, so theres no way for them to decide to show merchant plus 1 affiliate.

When you say tracking url do you mean the destination url, as opposed to the display url? If so it doesnt make any difference, for the domain of the display url only 1 ad will show for each keyword, no matter what the destination url, and regardless if an affiliate or merchant.