has google revealed the percentages of users who click the IFL button instead of continuing onto the SERPs?
now that google is public, i think they owe it to their shareholders (and to adwords advertisers for that matter) to get rid of the button. it seems to me that the cute implication made by the presence of the button (that their results are so good), is not worth the lost traffic and lost revenue.
I mentioned it to someone who had gone to favorites, google and then typed in the ebay web address and clicked the lucky button. I asked why they didn't simply put it in the address bar and the response was: 'I didn't know you could do that!'
I asked why they didn't simply put it in the address bar and the response was: 'I didn't know you could do that!'
I had to laugh when I read this. I had a customer who's site launched on a Friday afternoon. He spend a frustrating weekend not been able to access the site. He told me he'd been entering the url into google all weekend and it never brought up the site.
bombarded
if the ads on google.com are considered a bombardment, then i dont know what english word you reserve for truly excessive advertising.
opportunity
google's annual revenue in the billions is made up primarily of ad clicks. certainly many of those clicks are mistakes, or fradulent or just an attempt to escape an otherwise worthless page. however, i presume the vast majority of those clicks are intentional and i think its relatively safe to say that the ads are adding some value for some if not most users.