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adwords and the i'm feeling lucky button

how many ad clicks are being lost due to the button?

         

elsewhen

12:38 am on Oct 28, 2005 (gmt 0)

10+ Year Member



searchers who click the 'i'm feeling lucky' button are sent directly to the first result, without having the opportunity to view ads.

has google revealed the percentages of users who click the IFL button instead of continuing onto the SERPs?

now that google is public, i think they owe it to their shareholders (and to adwords advertisers for that matter) to get rid of the button. it seems to me that the cute implication made by the presence of the button (that their results are so good), is not worth the lost traffic and lost revenue.

Lord Majestic

12:53 am on Oct 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Following this logic would lead to making really bad SERPs to maximise traffic via AdWords.

elsewhen

12:58 am on Oct 28, 2005 (gmt 0)

10+ Year Member



really bad SERPs would decrease the user experience, but getting rid of the button would not have the same effect.

SFReader

2:06 pm on Oct 28, 2005 (gmt 0)

10+ Year Member



I think I hit the "lucky" button a couple of times uears ago when it was first there.

Forgot it was even there anymore.

PCInk

2:15 pm on Oct 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



It's a button I've seen people use to type in a domain address and then click I'm Feeling Lucky!

I mentioned it to someone who had gone to favorites, google and then typed in the ebay web address and clicked the lucky button. I asked why they didn't simply put it in the address bar and the response was: 'I didn't know you could do that!'

sem4u

2:21 pm on Oct 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't think many people use it. I am 'blind' to it now after many years of using Google.

MTman

8:49 pm on Oct 28, 2005 (gmt 0)



I asked why they didn't simply put it in the address bar and the response was: 'I didn't know you could do that!'

I had to laugh when I read this. I had a customer who's site launched on a Friday afternoon. He spend a frustrating weekend not been able to access the site. He told me he'd been entering the url into google all weekend and it never brought up the site.

Syzygy

10:19 pm on Oct 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



...searchers who click the 'i'm feeling lucky' button are sent directly to the first result, without having the opportunity to view ads....

When did being bombarded with adverts become an 'opportunity'?

Syzygy

Lord Majestic

10:25 pm on Oct 28, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



When did being bombarded with adverts become an 'opportunity'?

Since beginning of the world it seems...

elsewhen

4:40 am on Oct 29, 2005 (gmt 0)

10+ Year Member



bombarded

if the ads on google.com are considered a bombardment, then i dont know what english word you reserve for truly excessive advertising.

opportunity

google's annual revenue in the billions is made up primarily of ad clicks. certainly many of those clicks are mistakes, or fradulent or just an attempt to escape an otherwise worthless page. however, i presume the vast majority of those clicks are intentional and i think its relatively safe to say that the ads are adding some value for some if not most users.