High CTR, but HIGH COST too?

How long till it drops?

[holyearth]

My account is a month old,

I started a new campaign 4 days ago, and the CTR average for the last four days is 6%.....

there is NO competition for the only one keyword I am bidding on....

When it started it asked me $0.20 CPC, now it's down to $0.10........

the keyword is not profitable for me until it hits $0.02 CPC......

Does anyone have any idea how long it takes before Google says to themselves, hey the word has NO competition, a good CTR of 6% so why can't we give him a good price like $0.05 or less?

[krod]

put yourself in a publisher's shoes. Would you want a ad being displayed on your site that had .05 CPC or lower?

[fischermx]

holyearth, if there's no competition, but really no competition you should be paying like $0.02-0.03, no more.
Did you tried to manuall lower the min-bid to see what happens?

[holyearth]

guys,

thanx for your replies...

There is absolutely not ONE ad for this keyword....

If I lower the CPC from $0.10 then it goes inactive.....

[JKelly]

While you don't see another add, could'nt there be another ad running that is set to only show if you are from a certain country or have your browser set to a certain language?

[holyearth]

nah this is an extremely niche word and I couldn't imagine any use for this word -- except for mine :-)

[AdWordsAdvisor]

I'm working against a deadline, so just have time for quick post to correct a misconception. ;)

Please note that one's minimum bid is not related to how many or how few competitors there are for a given keyword.

Rather, minimum bid is the amount assigned to a given keyword as used in in your account, and based on its Quality Score.

There's lots of info in the AdWords Help Center on the subject of Quality Score, minimum bids, etc., for those who who'd like more detail.

AWA