Why Google charge me more than my daily budget?

Unfair google.

[Laszlo2]

I heard about your new site targeted option in adwords and thought I am going to give it a try. On Oct 22, 2005 4PM I set up a campaign for two ad groups with a daily budget of $40. I checked the performance of the group at the end of the day according to the reports the ad group did not receive any impressions and clicks on that day. The next day unfortunately a category 3 hurricane arrived and today still 900 thousand homes left without power only in Miami Dade. Fortunately, I had access to a computer today and checked my Google campaigns. When I opened the account and saw the charges for basically for the two and might be a half-a day, I almost got a heart attack. For the Oct 22, 2005 to Oct 25, 2005 period I was charged $291.33 for one ad group and $130.34 for the other one. In the first campaign the first day I was charged: $23.84, the second day: $139.15, the third day: $128.54. Even though that I set my daily budget for $40!
The second ad group the first day I was charged $7.87, the second day: $68.32, third day: $54.40

As you can see despite the fact that I set my daily budget for $40 the system still charged me for well over the double/ day. By my knowledge the daily budget refers to the amount of the money I wish to spend per day. I think this is the reason why they call it daily budget. It means that I wish not to spend more than that.

If this is not the case Google's interpretation and statements according to the daily budget is misleading and ubsolutely not truthful.

I am looking forward to everyone's oppinion .Thanks Laszlo

[edited by: skibum at 4:00 am (utc) on Oct. 26, 2005]
[edit reason] no URLs please [/edit]

[idolw]

hi, I noticed the same but on much smaller scale, fortunately.
Daily budget is just an average. In fact, I think it works that way:
you set the daily budget, they multiply it by number of days in the month and set a monthly budget. Then, they will charge you more one day and less the other day, and so on.
I am new to adwords, so not sure, but guess this may be the case

[dave741]

As wrote idolw - it might be overdelivery:

[services.google.com...]

[esllou]

AW just got in touch with me. they had a problem on site-targeted ads over last week.

Have credited me with over-delivery cash.

Can't believe more on here haven't noticed it.

[thegreatpretender]

I think they credit back overdelivery charge to the account. I always have this every month.

[esllou]

yeah, I usually get a dollar or two each month but this month, something is definitely wrong with the site-targeted ads. On a larger scale, I mean to say...

[Laszlo2]

Yes idolw
I found some information on what you are saying.

"Daily budget is just an average. In fact, I think it works that way:
You set the daily budget; they multiply it by number of days in the month and set a monthly budget. Then, they will charge you more one day and less the other day, and so on."

But my point is how can Google even think that I will keep the same daily budget for the rest of the month, or if I will keep running the whole ad- group until the end of the month. And besides, I can decide to drop the whole adwords program tomorrow?! Google will then refund me the money?

The most upsetting thing is that I intended to run this site-targeted campaign only for test purposes. And the only thing that would protect my budget is the daily spending limit. So if lets just say the impressions got out of control, I still won’t blow my money away in a few days. This is the daily budget for. It means whatever happens I wish not to spend more than that. I think this whole thing was deliberate from Google with the intention of putting their hands a little deeper in my pocket. This is just upsetting and ridiculous that Google needs dirty tricks like this.

Thanks for the replies. Laszlo www.1printer-supply.com

[SFReader]

" But my point is how can Google even think that I will keep the same daily budget for the rest of the month, or if I will keep running the whole ad- group until the end of the month. And besides, I can decide to drop the whole adwords program tomorrow?! Google will then refund me the money?"

If yuo increase the daily budget from $100 to $200 on the last day of the month, will Google deliver $3,100 worth of ads (assuming the opportunity is there) on the last day?

When did Google switch the daily budget to be an average?