Content network has gone to the dogs the last 7 days.

Anyone else?

[heyday]

We have been mainly advertising on Content and the first part of October was excellent.....then about 7 or 8 days ago it's like someone fliped a magic "Lets drop all of your converstions down a percent" switch.

A few products that we have consistantly had a 1.2% to 1.3% percent converion now are at 0.50% and 0.60%

It all seamed to go downhill starting with Google lowering Site Targeting to 0.25M

Please tell me others are seeing this and it is not just us.

heyday

[Zaid]

We have the same problem! I think google did a very dangrous step when lowered Site Targeting to %0.25

[jim2003]

why would that be dangerous?

[limitup]

Well, if they are trying to fill inventory perhaps they have "relaxed" their relevancy guidelines and ads aren't exactly always being shown on relevant sites. Even more reason you need to track your conversions from the content network...

[Zaid]

> why would that be dangerous?

Well, Now all advertisers be able to show their CPM ads on a selected hight quality websites which makes most CPC ads appears on lower quality websites therefore CPC will have low conversion rate.

[ken_b]

perhaps they have "relaxed" their relevancy guidelines and ads aren't exactly always being shown on relevant sites

From my point of view as a content publisher this certainly appears to be happening.

But if we are talking about site-targeting, don't advertizers have to select the site targeted?

[bostonseo]

Pause ads the last 5 days of each month. It's the only way to counteract the drop in click quality.