Using {Keyword} in Adwords Target URLs. revisited

Trying to get a grip on Broad, Exact Matches too

[biggerfish]

I'm trying to understand how to incorporate Google's {keyword} functionality into searches and search terms on my site.

#1 - This target URL:

- http://www.example.com/searchterm={Keyword}&MoreStuffHere?

Should be taking users searching google for MyWidget to this URL:

- http://www.example.com/searchterm=MyWidget&MoreStuffHere?

Which displays a page of search results for MyWidget.

My search URL is being literally populated with the phrase "{Keyword}" that yields no results, and the message "No results for {Keyword}. Please try again."

#2 - I'm selling nouns, not adjectives.

A search for Big Yellow Flat Round Widgets should be taken to a Widgets search result. The {keyword} I'm trying to bid on is "Widget" not "Big Yellow Flat Round" - would I use:

- [widget] = exact match

or

- Big Yellow Flat Round [widget] exact with options

And not simply

- widget = broad match

#3 - Now suppose I do sell some widgets with funky options.

The user wants a Big Flat Widget, but I only sell Medium Flat Widgets, which may serve his purpose. How would I target

Big Flat Widget

But then show search results for

Medium Flat Widget

using google's keyword matching syntax?

Any help is appreciated.

[jbischke]

#1 is interesting. For some reason that never occured to me. So what you are trying to do is to populate the URL that you send people to with the keyword that they enter in? Hmmm...Have other people gotten this to work? It seems that Amazon does something like this but I'm wondering if any of the "little guys" have pulled this off.

I can't help much on #2 or #3. I'm still trying to wrap my brain around the {keyword} tag as well.

[clickshops]

This should be simple to sort out. You need to also place some text in the {}

So your code should read

http://www.example.com/searchterm={Keyword: default}&MoreStuffHere?

Don't forget to include the : and a single space after the word Keyword.

If your search system is case sensitive then you can replace Keyword: (which will only show the first letter as a capital) with keyword: , which will not show any capitals.

You can also use KeyWord: which will capialtise the first letter of each word in the search string.