Which match type?

[vivalasvegas]

Hi,

I've been using the other big PPC provider and I wanna try Adwords also. I'm not sure I understand their match types. From what I've been reading if you choose Phrase Match or Exact Match you'll show up only for phrases entered in a particular order. Does this mean that if I bid say on "Cheap Red Widgets" I won't show up when people search for "Red Widgets Cheap" with these 2 match types? I don't wanna use BroadMatch.

Thanks:)

[dave741]

Does this mean that if I bid say on "Cheap Red Widgets" I won't show up when people search for "Red Widgets Cheap" with these 2 match types?

Yes, you will not. You have to use both:
"Cheap Red Widgets"
"Red Widgets Cheap"

and also:
"Red Cheap Widgets"

With phrase match you will appear also on phrases like:
Cheap Red Widgets for anybody
Cheap Red Widgets for sale

atd

[vivalasvegas]

Thank you Dave - I feared I read this right. I wonder why they don't have an exact match type regardless of word order. I know from experience that people type in every possible combination of the same group of words.

[jbischke]

FWIW, this was helpful to me for understanding this:

[services.google.com...]