Regarding Premium Listings

How to calculate the cost?

[darkroom]

Hi guys,
I have one quick question. I just want to confirm that the way Google bills for Premium Listings is by The number of clicks per 1000 impressions divided by 1000. For example, if there are 100 clicks for 1000 impressions then it will cost 0.10 cents per click. Is this correct?
If not then please clarify.

[Shak]

Premium Listings are billed in CPM (Cost per Thousand) impressions.

so in other words, for 100,000 impressions at $50 CPM would be $5,000 (click through rate could be anything from 0% to 100% , but realistically 15% > 20% is quite possible)

[google.co.uk...]

bearing in mid Google is phasing these out and will be moving to a CPC model, basically Adwords.

Shak

[darkroom]

Hi Shak,
Thanks for your reply. I really appreciate it. What you said makes a little bit of sense to me. However, i have another question.
On what basis did you say that it will cost $50 /1000. Was this an arbitrary number or is this like the minimum cost for 1000 impressions.
Thankx again.

[Shak]

depends what industry and "keywords" you are targetting.

rates have ranged from $10 CPm to $75 CPM that I am aware of.

there were incidents of people paying quoted 3 times their original rate when it came up for renewal, so potentially $200 + CPM.

and trust me when I say even that was cheap considering what "keywords" we are talking about.

$30 > $50 "used" to be the norm, not sure what the story is now though.

Good luck

Shak