I have noticed that if I have a new site, and I sign up for adwords and start advertising, google usually spiders that site pretty fast, and its in the index within 3 weeks, where going only the free route the googlebot takes its own sweet time.
I did see one advertiser successfully using both adwords and organic search, but its very rare.
I really have to take a stand against the "I've never anyone doing really well in both organic and Adwords" logic.
If you do really well in the free listings, why would you pay to appear highly in adwords on the same terms?
I don't mean to upset anyone but the amount of thought that goes into posts here seems to be declining. I'd rather see a quarter of the number of current posts as long as people took twice as long to think about what they write.
</rant>
...the amount of thought that goes into posts here seems to be declining. I'd rather see a quarter of the number of current posts as long as people took twice as long to think about what they write.
<thinking> ________ </thinking>
nope. drawing a blank. sorry ;-)
-Dr.X
If you do really well in the free listings, why would you pay to appear highly in adwords on the same terms?
To control more real estate on a page.
You're correct, that's a possibility, but only for those that are quite aggressive (and either very profitable or destined to fail due to negative ROI).
I'm sure there are many reasons why some people would do both, the point being made was that you can't use a poorly thought-out observation to prop up a conspiracy theory.
It seems that more and more misinformation is making its way onto WW, I thought I'd make a stand against it.
Onto the much more interesting idea of SERP realestate. I wonder go a step further and state that having good organic results provides a CTR BOOST to your PPC ads. And the other way around, your organic SERP will get a better CTR with your PPC ad present.
I believe that there exist very real synergies between the two.
As a final point, I would have thought that the diversifing of risk is also a great reason to do this.
having good organic results provides a CTR BOOST to your PPC ads
Wait. It's early and I've only had one cup of coffee yet so I might not be thinking clearly, but if I search for "purple widget makers" and I see results in the natural list (where i usually look first) AND I see ads on the right... I'm only going to click on one of them. And If I click on the natural results then that ad on the right will have had an impression with no click. How would that make a "CTR BOOST"?
I could be wrong. Like I said, still in coffee mode.
-Dr.X
The people on this board understand PPC and the SERPs too well to use how they would preform an action as an extrapolating factor as to how surfers in general react to any set of listings.
There are many companies who rank page 1 (and sometimes number 1) who also have very profitable PPC budgets on the exact same keywords.
They are different ways of buying traffic (SERPs aren't free either, you're either investing your time, or paying an SEO for rankings).
SEO & PPC is about real estate and funneling those visitors to websites.
There has been a lot of speculation (and some informal studies) that suggest appearing on both the PPC and organics increases the credibility of the site, and thus a higher CTR no matter which entry point they make to your site.Oh, you mean like, in the long run. ok.
The people on this board understand PPC and the SERPs too well...Yes, there are a lot of smart ones around here. Good place to learn.
...to use how they would preform an action as an extrapolating factor as to how surfers in general react to any set of listings.So I guess the jury is still out on it since above you said it's been speculation and informal studies?
Looks like I have some experimenting to do this weekend :-)
Thanks eWhisper.
-Dr.X
Then don't comment or go hijack another thread. Start a thread on what you're interested in. I posed a simple question and asked for some comments. I didn't ask the question if using PPC and free results increased your business or whatever.
>I would have thought that the initial premise of this thread requires no comment.<
Then don't comment or go hijack another thread. Start a thread on what you're interested in. I posed a simple question and asked for some comments. I didn't ask the question if using PPC and free results increased your business or whatever.
As for your experiment, I would be interested in the results, but I can't imagine how hard it would be to rebuild after when I inevitably rejoin.
-Dr.X
Lets have another look at your inital question.
Having a PPC account has no part in the google algo for natural serps. So no impact can be expected for opening an adwords account on your organic serp position.
Before going with PPC my website ranked within the top 10 on most search engines, but as a commerical site it was not an effective sales tool. After going with PPC I gave my site more "call to action" appeal. Sales went way up and my organic ranking dropped a little bit.
IMO if there is a noticable pattern of adwords causing rankings increase/decrease...it is due to webmasters optimizing for one or the other. There are websites that rank well and also use adwords, but the ones I have noticed that do rank well are content heavy and keyword stuffed.
