And two text adds with
A
"young wombats are cool"
"they have big sharp"
"teeth and eat custard"
and
B
"child wombats are cool"
"they have big sharp"
"teeth and eat custard"
And then search on G for "young wombats"
Guess which gets shown :(
Of course it's B
why why why
Its all gone a bit microsoft.
If you have two ads within the same Ad Group, the AdWords system will simply rotate them (in one of two ways, depending on how you have set things). In other words, the system will not match the keyword to the ad which is its best match within the Ad Group.
If you want a particular keywords to bring up particualar ads, then you'd use multiple Ad Groups to achieve that.
On the other hand, if you are referring to a multiple Ad Groups, then I think your best bet would be to contact AdWords support, and ask them to take a look. Be sure to specify the particular campaigns, Ad Groups and keywords with which you are concerned.
AWA
the system will not match the keyword to the ad which is its best match within the Ad Group.
In my best technical speak..."int that a bit daft?"
If theres no relevance between keyword and TextAdd.
and
thanx for the answer, it does explain quite a few things which seemed to be wrong.
like [webmasterworld.com ]
Hangs head...god ive got it soooo wrong.
appi has left the building (crying).
If you have two ads within the same Ad Group, the AdWords system will simply rotate themUnless you have set the campaign to "auto optimize"? Does auto optimize do some matching or does it just target the higher ctr ads?
In other words, the system will not match the keyword to the ad which is its best match within the Ad Group.Sounds a little counter productive.
-Dr.X
In my best technical speak..."int that a bit daft?"
If theres no relevance between keyword and TextAdd.
Sounds a little counter productive.
appi2 and Dr_X, creating relevance between keyword and ad text is really the advertiser's job. This is why, within one's account, several thousand Ad Groups can be created. An Ad Group is the advertiser's opportunity to collect a group of keywords together which are about one thing, and then have those keywords show an ad about the same thing. Understanding what Ad Groups are for, and then creating very targeted Ad Groups for each of your products is probably the single most important thing you can do to advertise successfully.
The AdWords system assumes that the advertiser is creating ads and keywords that are targeted to each other. Then it allows you to create multiple ads within an Ad Group, and rotates them so that you can test one ad against another. But, again, ad rotation is not designed to do your targeting for you.
Hangs head...god ive got it soooo wrong.
Hang in there appi2! Like most things worth doing, being successful with AdWords does take work -- and I would say that it is a rare new advertiser that gets everything set up perfectly, right out of the gate. Frustration is not unknown!
An important first step is understanding how AdWords is designed, and then working within that framework. This forum is a fantastic resource towards that end. Two other great resources that come readily to mind:
The AdWords Help Center:
[adwords.google.com...]
The AdWords Learning Center:
[google.com...]
I wish you the best of success with AdWords!
AWA
Does auto optimize do some matching or does it just target the higher ctr ads?
Sorry, Dr_X - I missed this question before.
The auto optimize feature does not directly do any targeting. What it does do, though, is 'learn' which ad is doing better in terms of CTR (which is a reflection of relevance)and show that ad more often.
So, in a sense I guess you could say that it indirectly targets, in that it recognizes which of your ads are most relevant according to users who have seen them. And the 'winner' tends to be the ad which is most closely related to your keywords.
That said, it is still mission-critical for the advertiser to create targeted Ad Groups in the first place.
AWA
So indirectly, users who type in "bizzar widgits" and see an ad titled "Bizzar Widgits" could conceivably 'influence' the optimizer to show matched ads just because it will probably get more clicks and cause the ctr to go up. That would be the only way to get even close to kw->ad matching within a group of multiple ads. So it still (might) pay to have the kw in the ad. But not as much as I had originally thought.
Thanks.
-Dr.X
