Do Google really expect me to bid $25 PER CLICK for certain keywords. Sure, they are fairly competetive, but this is just ridiculous. Of course, the top spot adverts are paying nowhere near that, or it'd cost an absolute fortune. With a $1 click bid, it's at position 88, lol. How on earth is anyone supposed to move up in the rankings if you get no clicks...
AdWords can be frustrating because it's so easy to get in the game, but not easy to master it.
There's nothing ridiculous about a system that has rules, players, and bids. Some players know more about the entire playing field. This knowledge makes them winners. By deeply studying each the aspect of this system, you can profit. The secret here: Don't go head-to-head on these broad keywords.
Take advantage of "the long tail". (Google it, or see Wikipedia)
Imagine that each day 10000 people search for "widgets". Bidding on widgets as a single keyword garners a lot of costly hits. Few companies can profit in this part of the curve. Your challenge is to target the 1000 people looking for "super shiny widgets", or "little green widgets" these people are fewer, but more specific in their search. This is the realm of the profitable niche. In general, these keyphrases cost a few cents, and they garner a higher click-thru rate. (On average, CTR increases with keyphrase length.)
Don't agree with you Zen.
Any new keword I add in any new campaign at about any topic, starts at at least $ 0.20
I'm sorry to hear that.
I guess I'm working off my personal experience. Certain accounts will have different default starting points, depending on their history.
Nevertheless, there are variations among the related keyphrases. I've seen them, and I'm profiting from them. I see $1 minimums and I regularly see sub-$0.05 minimums. But, then again, I've been bidding on some of these terms for two years. So they've developed quite a long history (karma points?).
