Changing to phrase match- will this hurt?

[luke175]

If I have a list of broad matched keywords and I switch them to phrase match "" will the original words lose their ranking power?

As in, if I find that broad match was better can I switch the keywords back without penalty and not see words that were once $.20 jump to $2?

[briggidere]

hi,

i would just add the broad match to your campaign and leave the exact match ones in there as they are.
Your ad position is done at keyword level, not campaign so it wouldn't have any effect on it in that way.
This way you can see which ones work and you can delete the broad without harming your original exact matches.

hope this helps

briggidere