New Search Results format on Google, and PPC implications

[Stormer]

Hi,

Has anybody noticed the new look of the first organic result on Google?

For eg, for the search term 'news', the first result I get (BBC.co.uk) now looks like this:

BBC NEWS ¦ News Front Page
United Kingdom and international news headlines. Contains video and audio webcasts,
forums, and in-depth articles.
news.bbc.co.uk/ - 53k - Cached - Similar pages

BBC Homepage >> - Sport - Weather - UK
More results from news.bbc.co.uk »

Google is clubbing multiple results from a domain together. What is also interesting is that it seems that the 'sub-results' for a site are actually some of the site's more relevant pages.

Was just wondering what impact this will have on Ad Clickthroughs.

Any thoughts?

[mhhfive]

This has been in testing for a few weeks at least. There's another thread on WebmasterWorld somewhere on this. And Google has confirmed it is a layout test. Looks to me like Google wants to get users "accustomed" to seeing links that look like AdLinks ads, IMHO.