If 创widget创 cost me 0.05 创widfet创 costs me 0.09

Iam getting typos costing more than the original KW

[OddDog]

aarrrgghhh,

Am I going mad or is this something others see?

As the title explains I can buy several keywords at 0.05 but the trypo error versions are more expensive!

These typo errors have no competicion, no one elese bids for them.

Any ideas, or is this something already documented.

Or should I accept the higher price and expect it to fall as google realises I am the only one paying for it?

[elitec]

I also see this not only with typos but with obscure keywords.
They way I am seeing this is Google is trying to get the most money out of their advertisers. As such, if a keyword gets few searches it will get even less clicks. Google knows this and will try to maximize the $ they earn on having the words show. Google will keep changing the min "bid" until they feel you and others bidding on these words are not willing to pay more. Then it will slowely move back down in price.

As I have mentioned in the past the new "relivency factors" is simply another term for how much money will google be able to make.

[toddb]

Two factors at play here. Do you have "widfet" in the title or ad? You might be paying more do to lack of "relevency". The grape vine says doing this with dynamic insertion is not helpful. So you could make a new ad for every possible combination or you have to suck up the extra cost. Just be glad it is .09 and not $3.

[toddb]

oops second factor. If it did not get the required impressions for Google to assess its worth it might have started high.