Tennis shoes.

Broad, Phrase or Exact match?

[Syzygy]

Undoubtedly this has been answered here many a time, but just once more please - for the hard of thinking.

If someone searches on G for:

tennis shoes

and consequently clicks on an ad which has the words tennis shoes set up as broad, phrase and exact matches. How does this click get counted within the adgroup? As a broad, phrase or exact match?

Similarly, what if someone clicks on an ad having searched for:

"tennis shoes"

Again, on the basis the adgroup has these two words set up as broad, phrase and exact matches, how would this modified search term be recorded?

Syzygy

[Import Export]

If someone searches for {tennis shoes} it would show up as an exact match [tennis shoes], while if they search for {tennis shoes for running} it would show up as phrase match "tennis shoes".

[eWhisper]

Post 10 & 11 of this thread: [webmasterworld.com...] go through how the KW is chosen.