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How do keywords affect content ads?

         

trumanpub

7:54 pm on Sep 1, 2005 (gmt 0)

10+ Year Member



Do inactive or disabled keywords affect where your ads appear on Google's content network? In other words, if I delete an inactive keyword will it affect my content ads?

humblebeginnings

7:59 pm on Sep 1, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Interesting question, IOW, do inactive keywords damage your account?

vanderbolt

9:17 pm on Sep 1, 2005 (gmt 0)

10+ Year Member



When you lowering the price of a content kw, it impacts its position negatively. Therefore, I would assume deleting the kw would take it out of play.

surf4soul

11:18 pm on Sep 1, 2005 (gmt 0)

10+ Year Member



I would like to know that answer also. I get 80% of visitors from content.

ronmcd

11:31 pm on Sep 1, 2005 (gmt 0)

10+ Year Member



I would say if the keyword isn't being displayed on google.com it can't be displayed on search or content partners. If it's inactive or disabled on google.com, it's inactive or disabled on search and content networks.

AdWordsAdvisor

12:50 am on Sep 2, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I would say if the keyword isn't being displayed on google.com it can't be displayed on search or content partners. If it's inactive or disabled on google.com, it's inactive or disabled on search and content networks.

Bingo! That is correct. ;)

AWA

trumanpub

2:33 am on Sep 2, 2005 (gmt 0)

10+ Year Member



Great. Thanks for the clarification everyone.