Now, I have to monitor an extra account, and Google has an extra account to administer and bill.
Now what?
Did they really think people would pay $5 per click instead of creating another account and paying $0.05 for the same exact keyword with the same ad copy? Throw in another domain and you are set.
I understand the concept of credit score and driving record. Those work great because it's illegal to acquire another SS# just to start fresh.
But last time I checked, Google didn't rule the world quite yet. I know they are planning to, but until they actually do rule the world and pass laws, factoring the domain name and account history in the pricing calculations is not a smart thing to do.
I think the other side effects might be that Yahoo may institute similar "opaque" methods for keyword bidding and pricing. So 2nd tier PPC programs might have a fighting chance to move up in the world by focusing on simple pricing structures -- in a "you get what you pay for" manner. I think Ask Jeeves is sorta doing that by copying Google's old system.
any other predictions?
Well, on the bright side, Google is now allowing advertisers to use previously "on hold/in trial" keywords...
That's all pretty cool and I'm not against the change, but against factoring the account history into it.
I could even understand using the previous bidding history on per-domain basis, but extending it to the whole account is not right.
