23rd of August was odd, certainoy for Site Targeted campaigns

Coz that is when our results went kabloooey

[partnermine]

Something happened that day. A few other threads report odd slowings of click throughs, or reduction of conversions.

Now these are real phenomena, but I cannot understand why. For example, with no changes I moved from a 30-40% converson rate to a 10-12% conversion rate. My site has the precise same appeal that it had before 23rd, so I am perplexed.

But ad delivery slowed that day, and so did click throughs. CTR went from 2-3% down to 0.5% or worse. Same advert, same apparent appeal

Ideas anyone?

[surf4soul]

I have had the same problem

[partnermine]

I have had a reply from Adwords support that my plea for an explanation has been passed to technical support.

Regrettably they mistook my clearly stated "CTR" issues for "lack of Impressions", but it is a start.

However I am unamused (AWA and AWA2 please note) with the time between support email and initial reply:

I submitted on Mon, 29 Aug 2005 21:27:33 -0000

The initial reply came on Fri, 2 Sep 2005 10:54:56 +0000

Both times are UTC

I'll keep us all posted with the outcome.

[partnermine]

Now I am dead in the water.

From approximately the time this was handed to tech support yesterday our impressions dropped to zero. I suspect they are "looking at the problem".

Zero is not the most useful number I have ever found for impressions.

It is, of course, the weekend. I am now dead in the water until monday earliest.

[partnermine]

Wheeeeee. No longer zero. In the past 24 hours I have had 12, yes 12 impressions!

The odd thing is that my max CPM is just under 5 times the average CPM.

Still it only cost me £0.02 today!

[partnermine]

I have another message from adwords support.

They are sorry it is taking so long.

Hmm. me too.