Does my Landing Page reduce the Leads?

[geobals]

I am creating a new landing page for my site's new ad.
i am getting clicks normally, but that will not convert as a lead.
my landing page is fully different than my website in structure,
layout's etc., Is this a reason for that? Before that also i am not getting that much leads but got enough clicks.

[howiejs]

You should keep testing your landing pages.

There are many services (cheap and VERY expensive)
to help you split test and track

google: landing page optimization

[eWhisper]

Here's a thread about how to split test landing pages and ads:
[webmasterworld.com...]

[AdWordsAdvisor]

geobals, there are probably many schools of thought regarding landing pages. But here is my $0.02: I suggest putting yourself in your customer's shoes, and thinking about what would be ideal for them.

For example, as your potential customer, I think your landing page would ideally be:

* About the exact same thing as the keyword that I searched on

* About the exact same thing as the ad I clicked on

* Quick to load - and devoid of time wasting fluff

* Easy to navigate in case I want to browse and buy other stuff, check your contact info, learn about your shipping policies, etc.

* A page that immediately conveys the feeling that I can trust your business with my credit card number

As I said, this is just my $0.02. But when all is said and done, a landing page is about showing your potential customer that you have what they were looking for, and also making them comfortable with buying it from you.

AWA

[geobals]

Thanks for all of your suggessions