Running different Ads in an Adgroup...

which will appear?

[clickthinker]

Hi
Adwords now lets you set different CPC for ads in an Adgroup. But I can't get my head around this.

Is this feature there so that you can isolate a particularly expensive term and run an Ad specifically for that term? And how does one do this? How do you set it so that a specific ad will appear?

The feature also lets you set different target URLS for terms which is cool.

[hannamyluv]

Power posting can be used for a variety of reasons. Perhaps you want to rank high on a very select term but not as high for a more general term. It will work on the ad shown in that adgroup. If you have multiple ads in the adgroup, the ads will rotate. If you want a different ad to be shown for that term, you should start a new adgroup.

I think originally it was started because of the min bids, that are now defunct. Before, one of you terms may have had a min bid of $1.00 and the others had no min bid. You really didn't want to bid $1.00 for all of them (and risk getting burned by the comp) so you could use power posting for the min bid term and the default for the rest.

Here is adwords page on power posting:
[adwords.google.com...]

[webdiversity]

We LOVE powerposting, it's the best best best feature of Adwords, bar none.

Means I can sit on a train and fire up Excel and get a bunch of campaigns ready to roll, add tracking URL's per keyword, have a bunch of keywords at different prices being shown for the same creative.

I could write a book on power posting! Are there any publishers in the house?

[hannamyluv]

webdiversity, do you use both the bid and URL power posting?

Does using the bid power posting help to save you money or do you use it for other purposes? We don't use it much, just once in awhile but I have often wondered if it would be more cost effective.